Built for demand. Designed to convert.
We shape the strategy, sales narrative and enablement that put companies like Amazon Web Services in front of executive buyers, then build the brand, content and campaigns that carry it. One team, measured on meetings, pipeline and revenue.
$180M+
pipeline attributed to work we made
340
executive first meetings opened for AWS in six months
+27%
average conversion lift on experiences we redesign
2017
working with commercial brands since
Where revenue leaks
Leak 01
Marketing says one thing, sales says another, the website says a third. Buyers notice, and the price goes down to cover the confusion.
What we do
One narrative, built with sales in the room, then pushed into every deck, page and email the field touches.
Leak 02
The MQL count goes up, the pipeline doesn’t. Everyone hits their metric and the company misses its number.
What we do
Campaigns aimed at the buyer who signs, measured on meetings opened and pipeline created, not form fills.
Leak 03
Big booth, big spend, a stack of badge scans, and nothing on the calendar two weeks later. The budget bought presence instead of meetings.
What we do
Attendee intelligence before the show, named targets for every seller, and a follow-up motion planned before anyone boards a plane.
Selected work
Go-to-market · Sales narrative
340
Executive first meetings in six months from a C-suite go-to-market built around one narrative and five personas.
Launch · Art series
2.1M
Launch-week impressions with zero paid media, from an eight-piece art series unveiled at the Petersen Automotive Museum.
Retail launch · Content
+27%
Category sales in featured stores, driven by in-store and social content for a hero-brand launch.
Video · Social
4.2×
Watch-through versus the system benchmark for leadership video and social storytelling.
Go-to-market · Web & brand
79.6%
Engagement rate on the Products page, the highest on the site, after a brand and web relaunch.
Campaign · Production
+18%
New-member leads in campaign markets from photography and film across print, broadcast, social and web.
Go-to-market · Launch
250K+
Views in the first 60 days for a new store format: positioning, launch campaign and the local playbook that opened each market.
Sales enablement · Experience
+22%
Enterprise tour-to-lease conversion from one sales narrative and a redesigned tour, so every tour ends in a next step.
UX · UI · Website redesign
+120%
Lead generation after a research-led website redesign refined through multiple rounds of user testing.
What we do
Strategy and sales lead: who buys, what they need to hear and how your sellers get to yes. Creative and communications carry it, from the same team, so the story holds from first touch to signed deal.
One story per executive, in their language, with the proof that earns the next conversation.
The dinners, panels, show floors and partner plays that put your sellers in front of named accounts.
Looking like the category leader is a sales tactic. Identity, campaigns, film and photography that make an executive take the meeting seriously before it starts.
The website, the video and the content an executive checks after the meeting, built so the answer is yes.
How we work
01
Find the money. Which buyers, which message, which rooms, and what the number has to be before anyone makes anything.
02
Build the kit. Story, deck, outreach and the rooms, made by one team so nothing is lost between the strategy and the seller’s mouth.
03
Run it to the number. Launch, report, adjust, repeat. We stay in your pipeline reviews until the number is hit, and then we set the next one.
Brands we’ve worked with
2017
Founded on commercial work
We opened with strategy, brand and digital work for Google, Amazon, Volkswagen, Johns Hopkins, Bluemercury and OneLife Fitness.
2020
Built for bigger programs
We added the process, security and delivery muscle to take on enterprise-scale engagements, including public-sector work.
2022
More people, more disciplines
Our team, capabilities and partnerships grew to carry larger, more complex work across industries.
2024
10× growth
Revenue passed $26M after tenfold growth in three years.
2026
Recognized in Washington
The Washington Business Journal profiled our founders and four members of our leadership team.
Leadership
Brian Nguyen
Founder & CEO
Angie Paik
Director of Organizational Transformation
Shawn de Lopez
Executive Creative Director
Vasilisa Barsukova
Associate Creative Director
John Le
Chief Delivery Officer
Michael Dumlao
VP, Marketing & Communications
Stephen Yi
Senior Program Manager
Michelle Zajac
Management Consultant
Shawn Weber
Full Stack Developer
Sarah Palm
Communications Director
Dresden Suits
Account Executive
Raul De Leon
Software Engineering Manager
“Excellence isn’t something you claim. It’s something you prove with every project, every team, every time and with the discipline to earn it every day.”
Work with us
Pipeline, conversion or a launch that has to land. Tell us the target and we’ll build the strategy, and the work, to reach it.
Contact Us